The company responded, "Roku doesn't disclose details of our partner agreements." Roku posted a blog today saying that Comcast customers can activate HBO GO and Showtime on Roku immediately. We asked Roku if it had to pay Comcast to complete this latest deal. A large and powerful MVPD may use this leverage in negotiations with content providers or operators of streaming platforms, ultimately favoring parties that can either afford to pay for the privilege of authentication, or have other business leverage that can be used as a counterweight to discriminatory authentication," Roku wrote. "Additionally, MVPDs with affiliated ISPs can abuse their power over authentication by choosing to authenticate only their own or affiliated offerings." Advertisement
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"Rather than prioritizing platform support by customer interest or software compatibility, MVPDs can use their power of authentication to favor one streaming platform over another. ISPs could demand payment from operators of third-party streaming platforms in exchange for not blocking content, the filing suggests.
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The Roku/Comcast problem illustrated how tying cable TV subscriptions to online streaming services can harm consumers. In a Roku filing in the FCC's net neutrality proceeding, the company argued that authentication systems run by Internet service providers can be used to pick and choose which hardware platforms customers may use to access streaming services. The filing was submitted for the FCC's proceeding on Comcast's proposed purchase of Time Warner Cable and its proceeding on net neutrality rules. Further Reading How Comcast became a powerful-and controversial-part of the Internet backboneĪter several months of negotiations, "Roku is pleased to inform the Commission that effective November 25, 2014, Roku and Comcast entered into an agreement pursuant to which Comcast has, among other things, agreed to authenticate the HBO GO and Showtime Anytime apps on Roku video streaming devices for Comcast's subscribers whose subscriptions entitle them to access the content and services made available through such apps," Roku wrote in an FCC filing yesterday.
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